Courage of Conviction

If you have been to Sunway Velocity recently, you would have noticed the huge Tiger Beer's Cheers to a Bolder Tomorrow pop up booth with games and merchandises that one could win by buying Tiger Beer from now till 28th January, Gurney Plaza (Penang) from 24th January until 12th February, and Ipoh Parade (Ipoh) from 23rd January until 9th February. The Tiger Beer's Cheers to a Bolder Tomorrow campaign was officiated by Roland Bala, Managing Director of Heineken Malaysia Berhad, and Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, setting the tone for the evening with the crowd as they excitedly chanted the campaign tagline, ‘敢敢冲’ before the launch animation video was played. Also there to officiate the launch was (from Left to Right): Ms Julie Kuan, Marketing Manager of Tiger Beer Malaysia, Ms Victoria Ang, People Function Director of HEINEKEN Malaysia, Mr Niko Van Cauwenberge, Supply Chain Director of HEINEKEN Malaysia, Ms Renuka Indrarajah, Corporate Affa...

Could you believe it that it's been over 2 years since we last hanged out for a good stout during St Patrick’s Festival? Tough times eh? So knowing that, Guinness in conjunction with St Patrick's festival, is organizing some good activities to bring the gang back together for a good celebration. When was the last time we gathered at the bar together? I couldn't even remember as it seemed like an eternity to me and with that Guinness partnering with selected bars are organizing some amazing activities and promotions Spot bars around your area with the banner or visit Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy to find out the locations. Find the nearest bar and get entertained by Irish parades, live band performances and win exclusive prizes in giveaways through fun games. Did I mention there are exclusive promotions where you get to bring home exclusive Limited Edition Guinness Collectible Glas...

600 Bartenders across 8 Cities in Malaysia, only 1 Winner to be chosen to compete where it all began, Amsterdam the home of Heineken, along with the winners from across 192 Countries at the Heineken Global Bartender Finals! The Malaysian Finals was held at S'mores Jaya One Who will be the best of the best to represent our country? For over 6 years in the running, Draught Masters and Heineken Star Serve professional trainers under Heineken Malaysia Berhad’s (HEINEKEN Malaysia) Star Academy went around the country to teach the perfect serve “HEINEKEN Malaysia’s Star Academy prides itself on ensuring that consumers get to experience the full Heineken quality and experience, from brewing to consumption. This rigorous training programme ensures that Heineken fans receive a world-class serving no matter where they are. To refine the art of the perfect serve is a skill that only true ‘star’ bartenders can deliver,” said Vasily Baranov, Sales Director of HEINEKEN Mal...

So what has T Shirts got in common with the Malayan Tigers? Both are endangered, driven to extinction and extremely limited. The shirts are rare, only 260 of them but still not as rare as the Malayan Tigers left, estimated at 250 left alive in the wild today. So Tiger along with WWF Malaysia and Pestle & Mortar Clothing held a charity sale to raise awareness and all the proceeds would go towards WWF Malaysia in support of tiger conservation efforts. Read on to find out more.. Pestle & Mortar's flagship shop, the maker of the collection, made using Global Organic Textile Standard(GOTS) compliant organic cottons in Bangsar is where you could get a piece of the endangered edition.  Supported by Tiger beer as part of their ongoing efforts and engagement to conserve the Malayan Tigers. WWF Malaysia even has their booth set up to spread more awareness for the effort of conservation of the Malayan Tigers. And not forget Tiger Beer as the official sponsor...