Tiger Beer 2024 "Cheers to a Bolder Tomorrow" launch and dinner


If you have been to Sunway Velocity recently, you would have noticed the huge Tiger Beer's Cheers to a Bolder Tomorrow pop up booth with games and merchandises that one could win by buying Tiger Beer from now till 28th January, Gurney Plaza (Penang) from 24th January until 12th February, and Ipoh Parade (Ipoh) from 23rd January until 9th February.


The Tiger Beer's Cheers to a Bolder Tomorrow campaign was officiated by Roland Bala, Managing Director of Heineken Malaysia Berhad, and Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, setting the tone for the evening with the crowd as they excitedly chanted the campaign tagline, ‘敢敢冲’ before the launch animation video was played.


Also there to officiate the launch was (from Left to Right): Ms Julie Kuan, Marketing Manager of Tiger Beer Malaysia, Ms Victoria Ang, People Function Director of HEINEKEN Malaysia, Mr Niko Van Cauwenberge, Supply Chain Director of HEINEKEN Malaysia, Ms Renuka Indrarajah, Corporate Affairs & Legal Director of HEINEKEN Malaysia, Mr Roland Bala, Managing Director of HEINEKEN Malaysia, Mr Jimmy Ding, Sales Director of HEINEKEN Malaysia, Ms Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, Mr Karsten Folkerts, Finance Director of HEINEKEN Malaysia


Chinese New Year Performances by ENAJ Productions


One of the games to win exclusive prizes, The Boldest Spin! Spin a pair or A Dragon and Tiger to win the Limited Edition Mahjong set!


Tadaaa! I won a deck of playing cards on my first spin. Think you have a better luck? Visit the popups to try it yourself!


Can't join the popup booth but still want to win some goodies? Try out the ‘Bolder Tomorrow’ IG Filter by @TigerBeerMY unlocked by scanning any Tiger Beer logo to generate unique New Year blessings. Share it on your Instagram Stories with your biggest goals for 2024 to stand a chance to win merchandise from the Tiger Beer x Against Lab Year of The Dragon collection.


The Tiger Beer Campaign is also held with their annual Chinese New Year Dinner!


The dinner is started by a Yum Seng Toast by Mr Roland Bala, Managing Director of HEINEKEN Malaysia along with the lion dance performances


The night was filled with more performances and great food


Of course the first thing we did was tossing of the Yue Sang for a prosperous coming year with Tiger Beer


For more information on the Tiger Beer CNY 2024 campaign, merchandise, promotions, contest, and giveaways, check out tigercny.tigerbeer.com, as well as Tiger Beer’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.

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